About

Love Yourself is a mental health awareness initiative created by Maher Hachem (aka Munch) in 2017. As an aspiring musician, Munch uses Love Yourself to connect his music with the important message of raising awareness about mental health.

We’re a Detroit-based organization on a mission to raise mental health awareness! Through custom clothing and unique collaborations, we’re working to break the stigma around mental health and build a loving, supportive community. Our signature 'Love Yourself' design is printed backwards so it’s a gentle reminder every time you look in the mirror. The idea came to Munch after a tough day, realizing how small pick-me-ups can make a big difference.

Every year, we dedicate a percentage of our sales to support mental health organizations. Since our journey began, we've been honored to contribute to The Wolverine Support Network, To Write Love On Her Arms, and The Trevor Project. Our goal is to continue growing while always giving back to the community that supports us.